Brand Audit session covering core aspects of brand strategy w/ an action plan to bridge the gaps.
Date: 12/15/23
Contact: [email protected]
Attendees:
Company Website:
Meeting Recording:
*We’ll be filling out 3 main columns within every section: At the moment (actual status of that component), **Ideal (*what that component should be like), and Gap (the bigger the number, the bigger the gap between the real and ideal state of that area). If you click the name of the area, a new page will open, where we have extra space dedicated to tactics that need to be implemented in order to improve the current state of the brand.
✅ - no gap, ideal state
⚫ - more black dots = bigger gap
5x ⚫ - time to be alarmed