• Table of Contents

Tenby Rebrand

<aside> <img src="/icons/info-alternate_gray.svg" alt="/icons/info-alternate_gray.svg" width="40px" /> Start Date: December 18, 2023

End Date: January 15, 2024

</aside>

<aside> 💡 This document outlines our comprehensive approach to transform Tenby into a dynamic, influential brand development agency. Focusing on startups with 10-40 member teams, we aim to elevate our market positioning, refine our unique selling proposition, and revamp our online presence.

</aside>

🎯 Description

<aside> <img src="/icons/pencil_gray.svg" alt="/icons/pencil_gray.svg" width="40px" /> In this initiative, the core objective is to reposition and revitalize Tenby Studios, transforming it from a one-person team into a dynamic brand strategy and advertising agency. This involves, on the marketing and branding side, enhancing our market positioning, USP/UVP, and online presence. The importance lies in aligning Tenby with emerging market trends, expanding our audience reach, and establishing a foundation for scalable growth and targeted initiatives.

</aside>

📑 Strategy

The Vision

• To become a leading partner in brand development for startups and established organizations, known for our innovative and partnership-focused approach.

Situation

• Currently operating as a one-person team with limited market positioning and a narrow audience focus.

Complication

• Challenges in expanding market reach, revamping brand messaging, and updating our online presence due to resource constraints.

Solution

• Implement a focused, phased approach to rebranding, utilizing digital tools and platforms to maximize reach and impact with limited resources.